Arda Token Sale is Now Live

EXPRESS INTEREST

VIEW WHITEPAPER >

The Arda Ecosystem

Our Arda platform enables a decentralized marketplace that connects End Users’ exercise data with the AI to make it meaningful and the Buyers to make it valuable.

The Arda Smart Training Community

In Market Now!

Buyers are third parties such as health insurers, retailers, advertisers and health researchers who pay in ARDATs to access rich customer insights and can make targeted offers to Users.

Users retain full control of their data and can choose to share it with Buyers in return for ARDATs. They also receive coaching insights and guidance from Arda and get rewarded for good behavior using ARDATs.

The Arda Token

ARDAT Tokens can be used by holders to access a range of services, all of which have been deployed separately in a non-blockchain world by corporate partners during an earlier phase of Performance Lab’s evolution, when we focused on enabling other business to offer better training to their customers.

But we are now bringing all of these services together in one place for consumers — and protecting their personal data. After their initial engagement, users will need to buy tokens to access further services, or earn them through good behaviour.

Express Interest

The Arda Marketplace

The Marketplace for meaningful Exercise Data

The Value of your own Data with Arda

Initial Use Cases of the Ardat Token

Organizations want to know about patterns of health and fitness activity in select communities. You will receive ARDATs if you make your data available anonymously to these researchers.

Commercial Researchers

Vendor gets access to regular business, and the customer receives discounts. Furthermore, because you can use ARDAT Tokens for purchases rather than loyalty points, those points don’t show up as a liability on the vendor’s balance sheet, making them even more keen to transact with you. Your identity will not be revealed, but offers can be sent to you via the blockchain, with your exercise history also verified by the blockchain.

Health-Related Royalties

Like Commercial Researchers, but they want to save the world instead of make a profit. It’s up to you whether you want to help them out, but if you choose to do so you will not receive ARDAT Tokens, researchers are verified non-profit entities and social enterprises.

Public Good Researchers

They want to make you an offer based on who you are. You’ll get rewarded each time you allow your data to be released for this sort of targeting. In theory you will get offers relevant to your personal needs, and remember that our ecosystem is designed from the ground up to be health enhancing. By paying for any offers in ARDAT Tokens, you also provide them with the tokens needed to make their next offer. And so the ecosystem hums and cycles to everyone’s benefit.

Advertisers

Express Interest

Hard & Soft Cap

Hard Cap of

US$27,180,000

Soft Cap Reached!

Token Insurance

The maximum number of ARDATs to be issued in the TGE is 328,500,000. Tokens will be automatically allocated to approved applicants’ wallets once the TGE has closed.

Token Supply Breakdown